Medway Council has recently introduced a new AI Search Tool on its website, designed to make it easier for residents to find information quickly and in a more accessible way. For parent carers that are those navigating Special Educational Needs and Disabilities (SEND) services, this could be a helpful development.
What is the AI search tool?
The new feature is built into the Medway Council website and allows users to ask questions in plain English, much like having a conversation. Instead of needing to search using specific keywords, you can type (or speak) natural questions such as:
“How do I apply for an EHCP?”
“What SEND support is available in Medway?”
“Who can help with school concerns?”
The tool will then generate a response, drawing on information that already exists across the council’s website. You can try it yourself by visiting the Medway Council website:
👉 https://www.medway.gov.uk/
How might this help parent carers?
Parent carers often tell us that finding the right information can feel overwhelming. Services can appear complex, and important details are sometimes spread across multiple webpages. Time pressure can also make it difficult to sift through everything.
This is where the AI search tool may offer some benefits:
- Faster access to information
Instead of clicking through many pages, the tool can provide a direct response to a specific question. This could save time for busy families who need quick answers. - Clearer starting points
The responses can help point you in the right direction, especially if you are unsure which service you need. For example, it may guide you to the correct page about EHCP processes or local SEND support. - Improved confidence
Being able to ask questions in your own words can feel more approachable than navigating a complex website structure. This may help parent carers feel more confident in understanding available support.
Important things to keep in mind
While this tool has the potential to be useful, it is important to approach it with a balanced and cautious mindset. It uses existing website information, and the AI tool does not create new policies or decisions. It simply pulls together information already available on the Medway Council website. This means:
It is only as accurate as the content it is based on
It may not always include the full detail or context
It does not access personal data or store personal data. Your questions are not linked to your personal records, which helps maintain privacy.
It is not a replacement for professional advice
The AI search function should be seen as a starting point, not a final answer. For more complex situations (such as disputes with schools, EHCP decisions, or accessing specialist services) you will still need to speak directly with professionals or support organisations.
How we recommend parent carers use it
To get the most value from the tool, we recommend the following:
✅ Use it for initial guidance
Treat the tool as a way to gather general information and identify next steps. It can help you understand what services exist before you follow up.
✅ Ask clear, simple questions
You can type questions just as you would ask someone in conversation. For example:
“Who do I contact about school attendance issues?”
“What help is available for autism in Medway?”
✅ Double-check important information
Always click through to the source pages provided and confirm details
✅ Combine it with other support
Use the AI tool alongside trusted sources, such as:
Parent carer forums
SEND Information, Advice and Support Services (SENDIASS)
School SENCOs and professionals
If you would like to explore the feature, head to the Medway Council website and try asking a question yourself: https://www.medway.gov.uk/
If you are interested in joining our Medway Parent Carer Family and get access to our Parent Carer support, become a member by filling in our membership forms: Become a Member – Medway Parents and Carers Forum